Storytelling

The St. Louis Storytelling Festival is a four-day extravaganza featuring storytellers from across the nation entertaining more than 12,000 school children annually. The festival brings both quality arts programming to students and provides a way for the University of Missouri–St. Louis to reach a broad audience. Strong visuals, consistent branding and integrated marketing are important to leveraging the marketing spend. In the poster above a hidden story unfolds behind the festival’s playful logo.

ROLE

concept, illustration, calligraphy, design